Information Quality - why?

The information is being increasingly recognized as an economic resource, essential to decision making and business processes management.

Given the increasing importance in organizations and in society itself, it is natural  to accept concerns about information quality. In fact, an incorrect or outdated information can lead to a wrong decision and then produce a negative impact  on the organization.

A decision maker that is based on outdated or incorrect information will incur certainly in inadequate assumptions and therefore produce ineffective actions.

Moreover, when you assume that information is an organizational asset, it is clear that you need to apply quality control methods similar to those applied to other company resources such as the products. This assumption becomes more critical when the information is the company is actually a product itself, as in the case of organizations that provide market research.

Reflections about:
Olveira, João Nuno; AMARAL, Luís Alfredo - "O papel da qualidade da informação nos sistemas de informação"